Written By Paul Garwood

The enthusiastic crowd at the University of Detroit Mercy Calihan Hall during the Michigan High School basketball quarterfinals, where teams like Orchard Lake St. Mary faced off against Birmingham Brother Rice, and North Farmington took on River Rouge, showcased the immense energy and excitement surrounding high school basketball in the Metro Detroit area.

The electric atmosphere highlighted the passion and support for local teams and players and underscored the importance of basketball in the community. For the University of Detroit Mercy College basketball program, this serves as a powerful reminder of the significance of engaging and energizing the local fan base. By witnessing the fervor and spirit of the crowd during high school games, there is a clear opportunity for the university program to capitalize on this momentum and reignite excitement for basketball in the Metro Detroit area.

To achieve this, the University of Detroit Mercy basketball program could focus on enhancing its marketing strategies to reach a wider audience and attract more fans to games. They could also consider organizing events and initiatives that bring the community together, such as hosting basketball clinics, meet-and-greets with players, or community outreach programs.

By creating a strong connection with the local community and leveraging the passion for basketball that was evident at the high school quarterfinals, the University of Detroit Mercy basketball program has the potential to rebound and generate the same level of electricity and enthusiasm in the Metro Detroit area.